Titled as a guide to sharing your knowledge and creativity with the world, and sustaining your operation while you do, the authors, Paul Stacey and Sarah Hinchliff have written a book showing the world how sharing can be good for business — but with a twist.
The initial intention was to explore how creators, organizations, and businesses make money to sustain what they do when they share their work using Creative Commons licenses by identifying for business models that use Creative Commons, however their initial way of framing the work did not match the stories they were gathering.
Those they interviewed were not typical businesses selling to consumers and seeking to maximize profts and the bottom line. Instead, they were sharing to make the world a better place, creating relationships and community around the works being shared, and generating revenue not for unlimited growth but to sustain the operation.
Tjhe endevours of the
businesses were something more than that. Something diﬀerent. Something that generates not just economic value but social and cultural value. Something that involves human connection. Being Made with Creative Commons is not “business as usual.”
This book is published under a CC BY-SA license, which means that you can copy, redistribute, remix, transform, and build upon the content for any purpose, even commercially, as long as you give appropriate credit, provide a link to the license, and indicate if changes were made. If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
The book is available in various formats from the Creative Commons website.